A New Orleans Lens on the NBA

In The N.O. is an independent basketball publication focused on the New Orleans Pelicans, roster construction, salary cap strategy, and the decisions that shape teams across the NBA.

What began as Pelicans coverage has evolved into a broader effort to understand how organizations are built, how front offices think, and how successful teams create competitive advantages.

The publication combines reporting, analysis, original research, and CBA study with the goal of helping readers better understand the game beyond the box score.

Whether it's a trade exception, a draft strategy, a player impact model, or a front-office decision, the focus is always the same: understanding why decisions are made and what they mean.

About the Author

I'm Shamit Dua, a New Orleans-based NBA writer and analyst covering the Pelicans and the league at large.

Over the years, my work has increasingly focused on salary cap strategy, roster construction, analytics, and front-office decision making. Along the way I've built relationships throughout the league that inform both my reporting and my understanding of how organizations operate.

While the Pelicans remain at the center of this publication, In The N.O. is ultimately about the NBA itself—how teams are built, how value is created, and how decisions ripple throughout the league.

Get In Touch

I enjoy connecting with people throughout basketball.

Whether you're a fan, writer, analyst, coach, scout, agent, team employee, or simply someone interested in the business and strategy of the NBA, I'd love to hear from you.

For Basketball Professionals

I am always interested in thoughtful conversations about team building, player evaluation, salary cap strategy, organizational decision making, and the future of the league.

If you're working in basketball and would like to connect, don't hesitate to reach out.